So....What is Digital Marketing?

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Traditional marketing agencies would have been in charge of producing content (advertisements) on behalf of clients for television, radio and newspaper to sell products for companies. This involved building a list of client accounts, which would then be individually handled.
The agency would produce the ads at a high cost, the ad would then be placed into the appropriate channel such as Television, Radio, Newspapers, print (flyers, posters etc.) for large sums of money.

Today marketing has to be much more strategic as consumers are both willing and able to access a broad spectrum of products in a short period. This provides an advantage in cost, speed communication and research.


The B2C (business To customer) outreach, while digital marketing agencies are responsible for content creation and brand reputation of their clients. They now can take an active lead-generation and can connect with their client's customers more strategically and effectively than the traditional agency’s role of developing “hoping it works" campaigns, due to the technology available. This provides the ability to keep the cost down and target customers of their service or products more efficiently.


The Internet today is used more to find out and compare between businesses services and products so customers engagement is vital.  Consumers are more connected and with the invention of the mobile smartphone, the customer needs to be informed immediately to new products and service which you the business provide. Speed is of the essence. Marketers are specialist in the area of digital marketing allowing you to run your business when don’t have time to learn or keep up with everything that’s needed for an effective marketing campaign.

Traditional marketing compared to digital marketing was very time consuming, and a campaign would take from a week to a year to organise and complete. But with today's technologies, a marketing consultant has to their disposal various technologies which can provide marketing content for campaigns relatively quickly compared to days of old.


Traditionally research could take months or years and could be costly.
Today the digital marketer can create a survey in minutes and get the results back immediately, giving the client the right information to plan their campaign for the right audience. This can generate a higher ROI (return of investment) to the company and information not just to improve their promotions and communication campaign, but can help provide better and improved products and services.   Markets can be targeted effectively and with content generated consistently can create a loyal customer fan base.

With everyone connected to the internet constantly today, a constant line of communication through digital marketing is not just necessary, it is vital!. Customers today feel that have a connection with the business or company that they have bought a product or service from, so if anything goes wrong or if they need help they can get in contact instantly. So providing a channel so that your customer/client can contact you is vital whether it be email, messenger, text message, information on the product/service or phone call,  can provide your customer/client with the peace of mind to enjoy your product/service knowing if something goes wrong that someone is at hand to solve their issue. This also provides a greater bond between the customer and the business. Through consistent marketing content, you can also provide them with information to assist them with the product and service and in-turn create a fan-base for your brand.